PR Tools & Training for Thoughtful Visibility

Step-by-step tools and training grounded in strategy and storytelling — for individuals and teams ready to own their visibility.

Explore What’s Included

What's Included

Practical tools designed to support thoughtful visibility.

PR templates and checklists
Story and messaging frameworks
Pitch guidance and examples
Visibility planning tools
Training and educational resources

These tools are grounded in the same philosophy that guides Paper PR’s client work: story first, relationships matter, and visibility should build trust.

These resources are designed for people who want to build confidence around PR — whether you’re just getting started, working with limited resources, or preparing to bring in support later.
DIY tools are a good fit if:

You want to better understand how PR works
You’re building your story and visibility foundation
You prefer to move at your own pace
You’re not quite ready for a full engagement

Is This Right for You?

A Note on DIY vs. Done-For-You

DIY resources provide guidance — not execution.

They’re meant to help you learn, prepare, and build confidence, but they don’t replace the strategic counsel, relationships, or execution support that come with working together directly.

For organizations seeking senior guidance and hands-on support, The Visibility Accelerator is the best place to start.

Explore the visibility accelerator

Available Resources

DIY offerings may include: