PR Rooted in Relationships, Story, and Trust.
At Paper PR, we believe that visibility should feel thoughtful, human and earned.
I've worked with real estate developers, lifestyle brands, nonprofits, construction companies, nonprofits, civic organizations, and others - helping them shape narratives, build visibility, and connect with their internal and external communities. Whether you're looking for a trusted partner to elevate your brand or the tools to do it yourself, Paper PR meets you where you are.
How We Work
Paper PR operates with a simple philosophy: senior strategy leads the work, and execution supports it.
Every engagement begins with clarity — defining the story, identifying the moments that matter, and determining how and where to show up publicly.
From there, work is delivered through a lean, trusted network of collaborators when needed, allowing for flexibility without sacrificing quality.
This approach keeps the work focused, efficient, and aligned — without unnecessary layers or complexity.
Michelle Tripp
Founder, strategist
That experience spans:
Businesses and brands
Events and experiences
Community and civic organizations
Lifestyle and place-based storytelling
Michelle has worked independently and collaboratively — partnering with organizations that value thoughtful visibility and strong relationships.
Amber D'Angelo
Bio coming soon
brand storytelling & communications
Dani Sturgess
Content creation & social media
With over a decade in television production and on-air broadcasting, Dani Sturges is the owner of VideoYo, a media company specializing in personal and brand storytelling. Dani is an expert in content creation, video recording and editing, social media management, marketing, and public relations.
Collaborators
Kim Gaffrey
Media Relations & marketing
With over three decades of media relations and marketing experience, Kim Gaffrey excels at driving measurable growth in awareness and engagement by combining creative vision with data-driven execution. She’s a trusted strategic and creative advisor in the Colorado marketplace and known for elevated storytelling and narrative clarity. Her work spans multiple industries with a focus on mission-driven organizations and brands looking to meaningfully connect with their communities.
Kristen Brantley
In-House Talent, Influencer Relationship Manager
Bio Coming Soon
After more than three decades in public relations, one thing has remained constant: the most effective visibility is built on relationships and story — not noise.
Paper PR was created to offer an alternative to hype-driven PR and one-size-fits-all agency models. Here, strategy comes first. Story matters. And how you show up publicly is treated with care.
This work is about helping good things be seen in the right way — with intention, integrity, and trust.
Why Paper PR
What Sets Paper PR Apart
- Senior-led strategy — not junior execution
- Relationship-driven PR, not mass outreach
- Story-first thinking
- Thoughtful use of content, social, and influencers
- Clear boundaries and intentional scope
The result is visibility that builds trust and momentum over time.
Work With Us
Paper PR partners with businesses, brands, events, and organizations that care about how they show up in the world.
Clients are typically values-led, community-minded, and looking for visibility that feels aligned — not performative.
If relationships, credibility, and story matter to you, this work will feel like a fit.
Who We Partner With
At the heart of this work is a belief that good stories — about people, places, and purpose — deserve to be seen.
Whether that’s a business growing into its next chapter, an event bringing people together, or an organization doing meaningful work, Paper PR exists to help bring those stories into the spotlight — thoughtfully.
A Personal Note: